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Milan Fashion Week September 2024 The Italian fashion capital is gearing up for another unforgettable edition! The Milan Fashion Week in September 2024 is just around the corner, and as always, it promises to enchant fashion enthusiasts worldwide with its runway shows, events, and novelties. When does it start and what to expect Milan Fashion Week will take place from September 17 to 23, 2024, showcasing the Spring/Summer 2025 collections. It will be seven intense days filled with creativity and glamour, where the biggest Italian and international designers will unveil their visions for the upcoming season. Main events not to be missed Fashion Hub Inauguration: This year's edition will see the official opening of the Fashion Hub, a new space dedicated to fashion that will host events, exhibitions, and workshops.Milano Moda Graduate: An excellent opportunity to discover the new talents of Italian fashion.CNMI Sustainable Fashion Awards: An event dedicated to sustainability in the fashion world, awarding the most innovative and environmentally friendly projects.Must-see shows: Of course, the heart of Milan Fashion Week is the runway shows. Get ready to be enchanted by the collections of big names like Prada, Gucci, Versace, Dolce&Gabbana, and many more.Parties and afterparties In addition to the runway shows, Milan Fashion Week is famous for its exclusive parties and afterparties. Throughout the week, the city will come alive with private events, cocktail parties, and club nights, where you can meet the protagonists of the fashion world and experience the unique atmosphere of this event. Milan Fashion Week is not just about catwalks and runway shows. The city, during this week, transforms into a stage where fashion merges with entertainment, giving life to a series of exclusive and unforgettable events. The parties and afterparties are the beating heart of this nightlife, a unique opportunity to immerse yourself in a glamorous atmosphere and meet the protagonists of the fashion world. A Calendar Full of Events Exclusive Cocktail Parties: Many brands organize cocktail parties in the trendiest locations in Milan. These are refined events where you can taste innovative drinks and admire the designers' creations in an intimate atmosphere.Club Nights: Milanese clubs transform into real music cathedrals, hosting internationally renowned DJ sets and live performances. The playlists are always cutting-edge, mixing the most popular genres of the moment.Themed Parties: Many events are organized around a specific theme, which may be linked to a designer's collection, a current trend, or simply a particular atmosphere.Afterparties in the Most Exclusive Locations: After the shows, fashion protagonists meet up at afterparties, often held in exclusive locations such as rooftop bars, historic palaces, or art galleries.How to follow Milan Fashion Week If you can't be in Milan, don't worry! You can follow all the shows and events live streaming on the websites and social media channels of the brands and media partners. In addition, numerous fashion blogs and magazines will offer complete coverage of Fashion Week, with photos, videos, and trend analyses. Milan Fashion Week is much more than just a fashion show. It is a moment of encounter, exchange, and celebration of creativity. Don't miss the opportunity to immerse yourself in this fascinating world and discover the latest news from the fashion system.

The luxury industry is facing a period of great uncertainty. After years of exponential growth, the sector seems to have lost some of its luster. Wild swings between increases and decreases are leaving high-fashion houses on edge. -A Rollercoaster of Emotions Despite a slight decline in the first quarter, the global luxury goods market is holding up. However, beneath the surface, something is changing. Generation Z, once seen as the future of luxury, seems to have lost interest. And two key markets, the United States and China, still present many unknowns. -A Future Worth €365 Billion? According to the latest Altagamma Bain report, the luxury market could reach €365 billion by the end of the year. This is a modest growth rate, which could be jeopardized by various factors. Company profitability is declining and the old balance has been upset. -China: A Market in Transformation China, once considered the engine of luxury, is undergoing a profound transformation. The economic crisis and a growing social awareness are changing Chinese consumer habits. Less willing to flaunt their wealth, Chinese consumers are turning towards more exclusive experiences and products. -Europe and Japan: The New Luxury Destinations While China is slowing down, Europe and Japan are attracting more and more luxury tourists and consumers. Japan, in particular, is benefiting from a favorable exchange rate that makes it a very attractive destination. What Does the Future Hold? The future of luxury is still up in the air. Economic uncertainty, changes in consumer behavior, and increasing competition are putting high-fashion houses to the test. Who will be able to adapt to this new scenario and win over tomorrow's consumers?

Elegance, Opulence, and International Stars: Preparations in Full Swing for the Wedding of the Year In Portofino, preparations are in full swing for the fairytale wedding of Anant Ambani, son of Indian magnate Mukesh Ambani, and Radhika Merchant. The couple, who recently celebrated with a pre-wedding party in India attended by stars like Rihanna and tycoons such as Bill Gates and Mark Zuckerberg, will tie the knot on June 1, 2024, in the Ligurian gem.   A Highly Secured Event with Plenty of Speculation The event, set to be one of the most luxurious and extravagant of the year, is under tight security with details kept closely guarded. However, rumors suggest a grand affair, featuring hundreds of distinguished guests from the worlds of industry, finance, and entertainment.   A Union of Titans Anant Ambani, 34, is the President of Reliance Retail, one of India’s leading retail chains. Radhika Merchant, 28, is a director at a strategic consulting firm. Their union symbolizes a convergence of two of the most powerful and influential families in India.   Portofino: A Stunning Setting for a Dream The choice of Portofino as the wedding location is no surprise. The picturesque Ligurian village, known for its exclusive charm and breathtaking beauty, has long been a coveted destination for the international elite. For this occasion, the town is preparing to host the celebrations with a dream-like ambiance, featuring opulent decorations and top-notch security measures.   Glassing: Sparkles of Style Among the Guests Among the guests at this fairytale wedding will be Glassing, the young 100% Made in Italy eyewear brand that has captivated the international jet set with its innovative design and timeless elegance. To celebrate this special event, Glassing has set up a special showcase at its official store on Via Roma, 13 in Portofino. Here, wedding guests can admire the latest collections from the brand and enjoy an exclusive shopping experience amid the glamorous atmosphere of the Ligurian village.   A Star-Studded Guest List for a Memorable Wedding Unfortunately, the official guest list and performers for Anant Ambani and Radhika Merchant's wedding have not yet been released. However, various rumors and hints suggest a guest list featuring exceptional stars, possibly including Beyoncé, Jay-Z, Travis Scott, Jennifer Lopez, and Rihanna.   A Golden Opportunity for the Local Economy The arrival of hundreds of VIPs and magnates in Portofino for the Ambani-Merchant wedding represents a significant opportunity for the local economy. Hotels, restaurants, shops, and artisanal businesses will be bustling to cater to the needs of the wealthy guests. It is estimated that the event could generate millions of euros in economic impact for the region.   A Fairytale Event That Will Leave a Mark The wedding of Anant Ambani and Radhika Merchant in Portofino promises to be a fairytale event, a blend of unrestrained luxury, Indian tradition, and international glamour. An event that will captivate the world’s attention and leave an indelible mark on the history of the jet set.   Stay Tuned for Updates We will continue to monitor the available information and update this article with new details and rumors about the wedding of the year. Don’t miss out on this dream event!   Glassing Official Brand - LAPATTI SRLWarehouse address: Via XX Settembre 33, 27020, Gravellona Lomellina, (PV), Italy.Tel. (0039) 0381 95562 glassing.itInstagram: @glassing

In the glittering world of luxury, where imagination blends with eccentricity, some items acquire an invaluable worth, defying all economic logic. Among these, an accessory as seemingly simple as a pair of sunglasses can transform into a true gem, a work of art to wear on your face. Today, we reveal the secrets of the most expensive sunglasses ever sold, a masterpiece that has surpassed the $700,000 mark, representing a perfect blend of luxury and art.   A Unique and Precious Design Imagine a frame made of 18-karat white gold, so delicate and lustrous that it reflects light like a star. Now, adorn it with 51.18 carats of brilliant and baguette-cut diamonds, arranged with mastery to create a dazzling mosaic of light and color. Here you have the world's most expensive sunglasses, a masterpiece from the Chopard maison that redefines the concept of luxury.The meticulous craftsmanship and the use of the highest quality gemstones have elevated these sunglasses to a wearable work of art, a unique piece destined to amaze and inspire.   A Record-Breaking Auction That Exceeds All Expectations In 2019, in Doha, Qatar, this exclusive jewel was sold at auction for the record-breaking sum of $700,000. A staggering price that exceeded the previous record of $250,000 set by another Chopard pair in 2017, demonstrating once again the unstoppable rise of luxury in the contemporary world.   An Exclusive Investment for the Select Few The identity of the buyer of this record-breaking gem remains shrouded in mystery, adding to the aura of exclusivity surrounding this item. It is likely a collector or a luxury enthusiast who saw the sunglasses as a valuable investment, a work of art to be treasured and admired over time.   Beyond Luxury, a Symbol of Status and Power Purchasing such an expensive pair of sunglasses represents not only an investment but also a symbol of status and power. Owning such an item means belonging to a select elite capable of indulging in the most extravagant luxury, asserting one’s position in the social hierarchy.   A Dream Within Reach for the Few The world's most expensive sunglasses exemplify how luxury and exclusivity can reach unimaginable heights. An item that challenges the boundaries of the possible and reminds us of a world where money knows no limits, and the desire to own something unique and precious can drive people to make extraordinary choices.An object that makes us dream and reminds us that beauty is priceless, even though sometimes it comes with an astronomically high cost.   Glassing Official Brand - LAPATTI SRLWarehouse address: Via XX Settembre 33, 27020, Gravellona Lomellina, (PV), Italy.Tel. (0039) 0381 95562 glassing.itinstagram:@glassing

Tomorrowland is more than just an electronic music festival; it's a unique and overwhelming experience that brings together hundreds of thousands of people from all over the world to celebrate music, art, creativity, and unity.   A special edition for the 20th anniversary: The 2024 edition of Tomorrowland, which will be held from July 19 to 21 and from July 26 to 28 in picturesque Boom, Belgium, will be truly special. The festival celebrates its 20th anniversary and promises to be an edition full of surprises, novelties, and unforgettable performances.   An enchanting theme: "The Origin Chapter": This year's theme, "The Origin Chapter," takes us back to the origins of the festival, to the early editions that gave birth to this global phenomenon. A journey through time with music and art to celebrate the evolution of Tomorrowland and look to the future with renewed energy.   A magical stage: Mainstage and beyond: The heart of Tomorrowland is undoubtedly the Mainstage, an impressive structure that this year will feature an even more futuristic and captivating design. But the festival offers much more: over 16 themed stages, each with its unique atmosphere and musical selection, to satisfy all tastes.   A stellar cast of DJs: The Tomorrowland 2024 lineup is still being finalized, but it already promises to be one of the most eclectic and interesting ever. Among the confirmed names are Armin van Buuren, Martin Garrix, Tiësto, David Guetta, Afrojack, Black Coffee, Carl Cox, and many more. Alongside the big names, the festival will also give space to emerging talents from around the world.   An experience beyond music: In addition to music, Tomorrowland offers a wide range of activities and entertainment. You can attend theatrical and circus performances, visit art exhibitions, participate in creative workshops, dance until dawn in the clubs, and enjoy many other unforgettable experiences.   A tip: Purchase tickets in advance! Tomorrowland tickets tend to sell out quickly, especially for the cheaper categories. Get ready to have an unforgettable summer at Tomorrowland 2024!   Useful information: Website: https://www.tomorrowland.com/ Dates: July 19-21 and July 26-28, 2024 Location: Boom, Belgium Tickets: Tickets are already on sale on the festival's official website. Prices vary depending on the type of ticket and the purchase period. How to get there: Boom is easily accessible by plane, train, or bus. Once in the city, you can take a shuttle or taxi to reach the festival. I hope this article has piqued your curiosity and encouraged you to learn more about Tomorrowland. If you are looking for a unique and unforgettable summer experience, this is the festival for you! Glassing Official Brand - LAPATTI SRL Warehouse address: Via XX Settembre 33, 27020, Gravellona Lomellina, (PV), Italy.Tel. (0039) 0381 95562 glassing.itinstagram:@glassing

Summer is just around the corner, and with it comes the festival season! Among the many musical events scheduled, one of the most iconic and anticipated is undoubtedly the Sziget Festival, which will be held in Budapest, Hungary, from August 7 to 12, 2024. An island of music and freedom: Sziget, nicknamed "The Island of Freedom," is much more than just a music festival. It is a unique experience that brings together people from all over the world to celebrate music, art, culture, and freedom of expression. The festival takes place on an island in the Danube, transformed into a true citadel with stages, tents, art installations, bars, restaurants, and relaxation areas. A rich and varied program: The Sziget Festival 2024 lineup is still being finalized, but it already promises to be one of the most eclectic and interesting ever. The Main Stage will feature internationally renowned artists such as Dua Lipa, Imagine Dragons, Florence + The Machine, Post Malone, and many others. Alongside the big names, the festival also gives space to emerging talents and bands from all over the world, ensuring a musical variety that will satisfy all tastes. Beyond the music: In addition to music, the Sziget Festival offers a wide range of activities and entertainment. You can attend theatrical and circus performances, visit art exhibitions, participate in creative workshops, dance until dawn in the clubs, and enjoy many other unforgettable experiences. An experience not to be missed: If you are looking for a unique and unforgettable summer experience, the Sziget Festival is the event for you. Get ready for a week filled with music, freedom, friendship, and fun! Useful information: Website: https://szigetfestival.com/en/ Dates: August 7-12, 2024 Location: Budapest, Hungary Tickets: Tickets are already on sale on the official festival website. Prices vary depending on the type of ticket and the purchase period. How to get there: Budapest is easily accessible by plane, train, or bus. Once in the city, you can take the metro or bus to reach the festival island. Tips: Purchase tickets in advance: Sziget Festival tickets tend to sell out quickly, especially for the cheaper categories. Book your accommodation: The festival island offers various accommodation options, including campsites, pre-pitched tents, and bungalows. If you prefer to stay in the city, Budapest offers a wide choice of hotels and apartments. Plan your trip: Find out how to get to the festival, what to bring with you, and what activities are available. Be open to new experiences: The Sziget Festival is an opportunity to meet people from all over the world and to experience new and unforgettable adventures. Get ready to have an unforgettable summer at Sziget Festival 2024 with your Glassing sunglasses!! Glassing Official Brand - LAPATTI SRLWarehouse address: Via XX Settembre 33, 27020, Gravellona Lomellina, (PV) ItalyTel. (0039) 0381 95562glassing.itinstagram:@glassing

Luxury brands seem unwilling to leave their customers even on the beach and are "branding" beach establishments and hotels. This phenomenon began a few seasons ago and is now present in all major tourist destinations, from Forte dei Marmi to Capri, from Baia di Paraggi to Alassio. The atmosphere has quickly shifted from the taste of salt to the taste of brands. The brand now dominates the fabric of chairs and loungers, beach towels, sunbeds, T-shirts, and staff uniforms. Fashion has always sought to extend its influence beyond the boundaries of stores and runways. In recent years, a new frontier has opened: the beaches. Luxury brands are increasingly investing in acquiring or sponsoring beach clubs, transforming seaside locations into true showcases of their style and way of life.   Why the beaches? Total Experience: Beaches offer the opportunity to create a total experience for the customer, who can immerse themselves completely in the brand's world, from the moment they lie on the sunbed to the moment they enjoy a drink at the bar. Exclusive Target: Visitors to luxury beach clubs are often individuals with high purchasing power, willing to spend on exclusive products and services. Visibility: Beaches are highly visible places where brands can display their logos and products to a broad and diverse audience. Lifestyle: Associating the brand with a luxurious and relaxed lifestyle is an effective way to enhance its appeal.   What do luxury beach clubs offer? Personalized Services: Customers can enjoy tailored services such as massages, beauty treatments, yoga classes, and sports activities. Exclusive Products: Beach clubs often sell limited edition products or items created specifically for the occasion. Exclusive Events: Special events are organized, such as private parties, fashion shows, and new collection presentations. Collaborations with Star Chefs: Many beach clubs collaborate with Michelin-starred chefs to offer unique culinary experiences.   What are the benefits for brands? Increased Visibility: The brand is associated with an image of luxury, exclusivity, and lifestyle. Strengthening the Customer Bond: The experience at the beach club creates a deeper emotional connection with the brand. Generating New Revenue: Sales of products and services within the beach club create new revenue streams. Premium Positioning: The brand positions itself as a benchmark for the highest-spending market segment.   What are the criticisms? Loss of Authenticity: Some criticize this trend, arguing that the massive presence of brands at seaside locations is leading to a loss of authenticity and the homogenization of these places. Excessive Commercialization: Others fear that luxury is becoming too commercial and accessible, thus losing its exclusive charm.     In Conclusion The presence of luxury brands on beaches represents a new frontier in marketing and communication. While it offers consumers unique and personalized experiences, it also raises questions about the loss of authenticity and the excessive commercialization of luxury. We will see how this trend evolves in the coming years.   Some key players in this trend include: Giorgio Armani: The renowned Italian designer has acquired Bagno Isola in Forte dei Marmi, bringing his elegant and refined style to the Tuscan coast. Dior: The French house has revitalized Bagni Fiore in Portofino, an iconic place that has hosted celebrities like Brigitte Bardot and Elizabeth Taylor. Vilebrequin: The swimwear brand has completely redesigned L'Ondine, one of Cannes' most beloved beach clubs, creating a typically Mediterranean and chic atmosphere. Missoni: The famous Missoni stripes made their debut in the Maldives, brightening up the One&Only Reethi Rah resort.   Other brands that have invested in the sector: Louis Vuitton: Has organized exclusive events at some of the world's most prestigious beach clubs. Chanel: Has created capsule collections inspired by the marine world and organized fashion shows in exclusive locations. Gucci: Has collaborated with some beach clubs to create unique experiences for its customers.   What do you think of this new trend?